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A welcome email is the very first automated message your subscriber receives after joining your list.
An abandoned-cart email is an automated reminder sent when a shopper adds products to their cart but leaves without purchasing.
A confirmation email automatically triggers after purchase, summarising order details, shipping address, and expected delivery.
A re-engagement (or win-back) email targets subscribers who haven’t opened or clicked in a defined period (usually 90–180 days).
A launch announcement email is the zero-to-one message that introduces a brand-new product, feature, or plan tier to your subscribers.
An invitation email promotes a specific date-based event, lists key details (who, what, when, why), and drives a single goal: RSVP registration.
A Net Promoter Score email asks users to rate how likely they are to recommend your product on a 0–10 scale, then collects qualitative follow-up.
A shipping (or delivery-in-transit) email automatically notifies customers of order status, shipped, out for delivery, delivered, providing tracking links and peace of mind.
A cross-sell email suggests add-ons or accessories that enhance the customer’s recent purchase, driving repeat sales and satisfaction.
A password‑reset email is a time‑sensitive, single‑purpose message that delivers a secure link or code so the user can create a new password.
It’s a periodic email sent to an opt-in audience that blends information and promotion; its goal is to nurture the relationship, educate, and convert through high-value content.
It’s an automated, single-purpose email sent immediately after sign-up that asks the user to confirm their address and unlock product access — the very first handshake between brand and customer.
An automated email sent after a purchase or positive interaction that invites customers to share their experience about your product or service through online reviews — a powerful lever for building social proof and improving brand reputation.
An automated or campaign email sent to existing customers that highlights premium features, higher-tier plans, or complementary add-ons—designed to increase customer lifetime value without acquiring new users.
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