Customer Review Request Email Templates
Review request emails are essential for building trust and boosting conversions. Well-crafted review campaigns achieve average open rates of 35% and response rates of 8-15%, generating up to 25% more reviews compared to generic requests. Each positive review can increase conversions by 2-5% across industries. Every additional star rating typically improves click-through rates by 5-9% and reduces bounce rates significantly. Master the art of crafting review request emails that motivate satisfied customers to share their experience while protecting your brand reputation.
10 Stunning Mockups of Customer Review Request Email Templates template
What is a review request email?
An automated email sent after a purchase or positive interaction that invites customers to share their experience about your product or service through online reviews — a powerful lever for building social proof and improving brand reputation.
Why optimize review requests
High response rates:
Personalized review request emails achieve 8-15% response rates, well above standard marketing campaigns.
Conversion boost:
88% of consumers trust online reviews as much as personal recommendations from friends.
SEO improvement:
Customer reviews generate fresh content and long-tail keywords that enhance organic search rankings.
Higher average order value:
Products with reviews see conversion rates increase by 18% on average.
How to do it in 5 easy steps
- 1
Perfect timing: Send 3-7 days after delivery/purchase to capture satisfaction at the right moment.
- 2
Deep personalization: Use name, purchased product, and specific order details for relevance.
- 3
Simplified process: Offer quick star rating system before full written review.
- 4
Strategic incentives: Provide discount or gift to motivate without compromising authenticity.
- 5
Multi-platform approach: Direct to Google, Trustpilot, or your site based on strategy.
Best Practices
1. Satisfaction-based segmentation
Only send to satisfied customers (NPS score >7) to maximize positive review ratio.
What's good: Satisfaction segmentation increases positive review ratio by **34%**.
Tip: Use a pre-filter with quick evaluation before directing to public platforms.
2. Optimal post-purchase timing
Send timing dramatically influences response rates and review quality.
What's good: Sending between 3-7 days post-delivery generates **23% more reviews**.
Tip: Adjust timing by industry: 3 days for food, 7 days for electronics, 14 days for complex services.
3. Mobile-optimized design
67% of review requests are opened on mobile, requiring adapted UX.
What's good: Mobile-first review forms increase completion rates by **19%**.
Tip: Use large touch-friendly buttons and minimize vertical scrolling.
4. Negative review management
Anticipate and redirect unsatisfied customers to your support team.
What's good: Pre-filtering systems reduce public negative reviews by **28%**.
Tip: Offer internal evaluation before redirecting to external platforms.
10 High-Converting Welcome Email Subject Lines
- {{firstName}}, how was your {{product}} experience?
- Your opinion matters: 2 minutes to help us 🌟
- How did your {{brand}} experience go?
- Share your experience and get 10% off your next order
- {{firstName}}, quick review? Thank you! 💙
- Love your {{product}}? Tell others about it!
- Help customers like you make better choices 🤝
- We'd love your feedback on {{product}}
- Rate your recent {{brand}} purchase
- Your {{product}} review would mean the world to us
Frequently asked questions
When should I send the review request email?
3-7 days after delivery for physical products, 1-3 days for digital services. Avoid weekends and test different time slots for your audience.
Should I offer rewards for reviews?
Yes, if done ethically: future discounts, loyalty points, or small gifts. Avoid rewards conditional on rating (illegal in some countries and against platform policies).
How do I handle negative reviews?
Integrate a pre-filter: satisfied customers go to public platforms, unsatisfied customers go to support for private resolution.
How many follow-up emails should I send?
Maximum 2 follow-ups: one after 1 week, another after 2 weeks. Beyond that, you risk annoying customers and damaging experience.
What review format should I prioritize?
Start with star ratings (quick), then optionally offer written comments. 80% stop at stars, 20% add text feedback.
How do I measure effectiveness?
Track: open rate, click rate, review completion rate, average rating received, and impact on overall conversions and SEO rankings.