Order confirmation email
Your confirmation email has a 70–80 % open rate, higher than any promotional send. Make the most of that attention to build trust, prevent buyer’s remorse, and even cross-sell.
This template shows you how to balance must-have details with branded delight, plus optional upsell blocks that generate an average 4 % incremental revenue.
10 Stunning Mockups of Order confirmation email template
What is an order confirmation email?
A confirmation email automatically triggers after purchase, summarising order details, shipping address, and expected delivery. Think of it as both a receipt and a brand-building touchpoint.
Why confirmation emails matter
Trust first:
Instant confirmation reduces customer support ‘where’s my order’ tickets by 54 %.
Prime upsells:
Adding product-recommendation rows drives an average $0.25 extra revenue per email (Dynamic Yield, 2024).
Review kick-off:
Embed post-purchase surveys to collect feedback early.
Retention boost:
A well-crafted confirmation email increases repeat purchases by 16 % in the first 30 days (Rejoiner, 2024).
How to do it in 5 easy steps
- 1
Import order data (items, price, address) via merge tags.
- 2
Display a progress bar: received → packed → shipped.
- 3
Add a track-order button linked to your portal.
- 4
Upsell accessories or warranties beneath order summary.
- 5
Include support channels and estimated delivery timeframe.
Best Practices
1. Put essentials above the fold
Order #, item names, and totals should appear in the first 300 px.
What's good: Bold the order # and set in a monospace font for easy reference.
Tip: Link each item name back to its product page for quick re-browsing.
2. Use dynamic recommendations
Complement, don’t compete. Show accessories or refills, never unrelated items.
What's good: ‘You may also need: replacement filter pack’.
Tip: Cap to three SKUs and hide for orders over $500 to avoid looking pushy.
3. Invite feedback early
Micro-surveys (“How was checkout?”) capture insights while the experience is fresh.
What's good: 1-click emoji rating below the order summary.
Tip: Trigger a follow-up review email only for 4- or 5-star responses.
4. Make it mobile-first
Most confirmation emails are opened on phones. Mobile issues = trust issues.
What's good: Use responsive design with 16px minimum font and tappable buttons.
Tip: Avoid layout shifts, lock in dimensions with inline styles or media queries.
10 High-Converting Welcome Email Subject Lines
- Order {{order_number}} confirmed ✔️
- Thanks for your purchase, {{first_name}}!
- We got your order , here’s what’s next
- Receipt for order {{order_number}} inside
- Your {{company}} order is on its way
- Hooray! Purchase confirmed
- Order placed. Track it here
- Everything looks good , thanks again
- Payment received – details enclosed
- Say hello to your new goodies
Frequently asked questions
Should I include a PDF invoice?
For B2B and EU markets, yes, attach or link to a downloadable invoice to comply with VAT regulations.
What about plain-text confirmations?
Always include an HTML version for branding, backed by plain-text fallback for deliverability and screen-reader accessibility.
Can I market in a transactional email?
Yes, but keep marketing content under 20 % of the email per CAN-SPAM guidelines and clearly separate it from transaction details.
Is it necessary to include a tracking link?
Absolutely. Tracking links reduce anxiety and cut support requests dramatically. Include it as a clear CTA button.
How soon should the confirmation email be sent?
Immediately after purchase, delays create uncertainty and can damage trust. Aim for delivery within 2 minutes.
What branding elements should be included?
Use your logo, brand colors, and tone of voice to align the email with your site experience. This reinforces trust and recognizability.